Michael Levine first became an educator in 1996, working for Aveda as a "Purefessional," and training with some of the best hairstylists in the world. Later, Michael went on to help launch Pulp Riot in Canada by presenting at every Canadian event for 2 years. Michael then joined Danger Jones as a guest artist before coming back home to Aveda. 
 

Since 1998, Michael Levine has been training new hairdressing talent in one of the best apprenticeship programs ever offered, filling all of his salons only with graduates of his training. This system has consistently developing some of the best hairstylists working in Vancouver today. 

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Frustrated with the skill-level and how ill-prepared virtually all the applicants coming into the salons from Vancouver hairdressing schools were, Michael knew he and his team could do better, and in a shorter period of time than other hairdressing schools.

 

"This is a new kind of hair school, focused on developing young talent that can thrive in any salon, in any city. We are destroying the old, archaic idea that hairdressing is hard and must be taught in the traditional way. We de-mystify it and show our students how to be successful, but more importantly how to find joy and have a great life through hairdressing.

"I want my students to have an epiphany, like I once did, that hairdressing is what they want to do with their lives."